FALL/WINTER COLOUR FORECAST 2024 FOR APPAREL
Color trends are all around us and influence how we express ourselves. Forecasting these trends combines creativity, research, and data analysis. Companies like Pantone look at major global changes, such as economic and political shifts, as well as smaller cultural behaviors and seasonal events, to forecast the colors people will want to buy.
For Fall 2024, the key color choices include classic fall colors like deep reds, oranges, and purples, along with some fresh and modern shades to make the season special. Designers showcase these colors in their runway looks, reflecting the feelings and social trends of the upcoming season.
Here’s a closer look at the color picks for Fall 2024:
1. INTENSE RUST
Intense rust is a warm, deep red that fits perfectly with the fall season. It brings feelings of warmth and a connection to nature, making it a versatile and rich choice. Last year, a similar shade called Astro Dust was highlighted for Fall 2023, and Intense Rust shows that deep reds are still popular for Fall 2024.
Other deep red colors like Red Dahlia, Viva Magenta, and Fired Brick were also featured in Fall 2023 collections. These shades emphasize the importance of elegant reddish-brown tones in fashion for the upcoming season.
2. SUSTAINED GREY
Sustained Grey is one of the cooler colors for Fall 2024, according to Coloro. This soft, neutral shade shows that people are looking for practical and functional colors to balance out bolder ones that express strength.
Colors like Nimbus Cloud and Lava Smoke emphasize how important greys are this season. Recent Spring 2024 runway shows in cities like New York, London, Milan, and Paris featured cool greys alongside the warm Intense Rust, showing that these colors look great together.
3. APRICOT CRUSH
Apricot Crush is the Color of the Year for 2024, according to the analyst it will be important in Fall 2024. This warm, bright orange looks great with traditional fall colors and appeals to everyone, regardless of age or gender.
4. MIDNIGHT PLUM
Midnight Plum is a warm purplish violet that fits well with traditional fall colors. It adds a sense of mystery and invites a unique, edgy style that encourages reflection and care. Other purple shades, like Sparkling Grape and the brighter Rose Violet, were also highlighted in the Pantone Fashion Color Trend.
5. COOL MACHA
Cool Matcha is a lively pastel color that offers calm and restorative qualities, making it a great choice for Fall 2024. As a non-traditional fall hue, it brings freshness and energy to the season, fitting perfectly in activewear, lounge and sleepwear, accessories, or as an accent with bolder colors. Vibrant shades like Pantone Sharp Green and Kohlrabi, seen in Fall 2023 runway shows from New York to Paris, add a lively touch while emphasizing soothing and restorative qualities for consumers.
The Pantone Fashion Color Trend Report looks at the main colors from the runway that will influence fashion trends and what people want to buy in the next 12 to 24 months. It highlights 5 classic colors that show the popular themes from New York and London Fashion Weeks.
